The previous post is really a complement to the theses put forward by Levine, Locke, Searls, & Weinberger in:

the cluetrain manifesto - 95 theses:

95 theses the following are the 95 theses from The Cluetrain Manifesto: The End of Business as Usual Copyright © 1999, 2001 Levine, Locke, Searls & Weinberger. All rights reserved.